Most business coaches are executives themselves and can, therefore, understand the client’s situation well. A business coach recognizes a manager’s strengths and skills. He can deal individually with problems and work out solutions together with the client. A high level of empathy is, therefore, a prerequisite. A good business coach has excellent self-awareness and self-reflection. Many business coaches work as freelancers. More and more companies are also starting to hire business coaches.
The behavior of a manager depends on many different factors: on the one hand, personal predispositions and talents, on the other hand, learned behaviors, the corporate culture, and the immediate business and social environment. A business coach should, therefore, be able to think in broader contexts to guarantee the best possible support for the manager.
Managers are often lonely and suffer from the fact that they are primarily seen and evaluated in their role as managers. A business coach can, therefore, also be an essential human point of reference. The trend is currently moving away from authoritarian leadership cultures towards flatter hierarchies and a “democratization” of the corporate culture. However, even in flat hierarchies, there are still people who are perceived by others as leaders. The business coach can recognize even subtle subtleties in the corporate culture and include them in the coaching. Attitudes such as “I always get along well with people” or “I’m a manager, I know how to coach people” alone are not enough to be a business coach.
Check the following areas with regard to suitability as a business coach:
• personal requirements
It is about personal integrity, serious appearance, trustworthiness, and personal maturity to find acceptance as a competent conversation partner. Furthermore, a coach should meet his coachee at eye level and have an appreciative attitude.
• Professional requirements
Anyone looking out to work as a business coach should have professional experience. Depending on the respective target group, the coach should have an understanding of the professional world and the framework in which his coaches reside. Personal leadership experience is therefore advantageous if managers are to be coached.
• Methodological requirements
The mastery of the coaching instruments, i.e., the safe use of a well-filled tool case in so-called interventions (measures), represents the tools of a business coach
Narrowing down the future area of responsibility as a business coach
The range of coaching courses is as extensive as the range of coaching offers (health coach, life coach, holistic healing coach…). It is essential to first clarify for yourself in which area you would like to work later. It makes a difference whether you want to offer individual one-on-one coaching for executives or as an HR employee who will accompany change processes in the company.
Find the right coach training
The time and content of the qualification represent a further criterion. The majority of coaching courses are offered modularly throughout one to two years, which provides enough space for the application of theoretical knowledge.
Criteria for a proper coach training
Consultants and coaches for many years, recommends, after an initial market review, to take the time and conduct an intensive conversation with different providers. It is essential, according to gain the person responsible for the training and not a salesperson as the interlocutor. Prospective coaches usually listen to recommendations.
If you ask providers of coaching training, another vital selection aspect becomes clear: recommendation management. The most common way prospects choose to teach is through recommendations from past participants. Satisfied customers are the best advertisement.
After training: gain professionalism and experience
The successful completion of coaching training is undoubtedly an essential and targeted measure on the way to becoming a business coach. But only extensive practical experience and the continuous exchange within a network of colleagues lead to the professionalism that defines a qualified business coach.